Well-defined cheeks can create balance and improve facial contouring. Using injectables such as Juvederm Ultra Plus, Radiesse, Sculptra, or coming soon Juvederm Voluma.  Dr. Olson uses these products to lift the cheeks, emphasize the cheekbones, fill the area that becomes hollow in front of the ears and temples, and create a smoother jawline, reducing the appearance of jowls without a surgical lift. Even after a face lift, areas of the face remain hollow.

Here is an article from New Beauty "Cheek Injections"

Cheek augmentation is a popular procedure since it reinstates lost volume, making the cheeks look fuller and younger. Depending on the current state of your face, there are multiple ways to enhance your cheeks. If the problem at hand is strictly a loss of fat, then injectables can plump up the cheeks. On the flip side, when the skin on the mid-face is loose and accompanied by more extreme volume loss, surgery, like a facelift, is necessary to address all the concerns.

If you have flat, sunken cheeks, then choose fillers like Perlane or Radiesse. Both hyaluronic acid fillers and collagen-stimulating fillers can add dimension and definition to cheeks that have become flat and sunken over time. After injections, your cheeks will be instantly fuller with a natural contour to them. Collagen-stimulating fillers last longer (12 to 18 months) than hyaluronic acid fillers, but neither is permanent.

If you have saggy cheeks with loose skin, then choose a facelift with fat transfer. A facelift helps to improve the look of the cheeks by tightening up the underlying muscle and tissue. But, since surgery alone can't restore any volume that's been lost, most plastic surgeons choose to add fat to the cheeks too, which can be done at the same time. You can expect dramatic improvement that lasts indefinitely. But, there is a significant amount of downtime involved with the procedure.

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